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The Smoothie Enterprise Challenge
The Smoothie Enterprise Challenge is a practical exercise designed to give students an insight into how it would be to run their own business. It is suitable for KS2 students.
The pupils have the task of creating, designing, advertising and selling a new product.
They work in small teams of 5 or 6 and their job is to take on the management roles in the business.
They have to plan the outline of the Smoothie, conduct some tasty market research, cost out their product and then design all the marketing materials.
The final exercise sees each team deliver a presentation to a panel of supermarket buyers who will invest in their favourite brand. Working to tight deadlines gives the activity a ‘real’ business flavour.